A Lesson in Concert Sponsorship

A Singer's Swiss Adventure

During my masters degree, I took two independent study classes in ‘Arts Management’ where I learned about the business end of an arts non-profit and now I am getting Swiss experience in this field. The concert I am hosting in June needs sponsorship, aka money, Geld, argent, soldi… Yesterday I received a lesson in concert sponsorship. Making connections with musicians is a good thing. Through my connections, I met with a very kind and helpful professional pianist who has a great deal of experience in the area of concert sponsorship. I was reminded of the principles:

  • “money begets money” – demonstrate that someone has already given you money and that you are successful
  • keep your request short because people are busy and don’t want to read anything longer than a page if it isn’t mandatory
  • explain what you’re doing and why it’s important
  • give details about the event (the when…

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